Hey,
So happy you joined!
Things are shifting and the "safe" corporate path is disappearing.
The future belongs to the microbusiness owner. These are low-risk, high-margin assets tailored to niche communities.
But to build one, you have to unlearn everything you've been told.
Why the "Startup Playbook" Fails Professionals
Most startup advice is great for a 22-year-old with no mortgage who can vibe code apps till 2 am.
It's terrible advice for you.
You've spent years mastering execution: marketing, managing P&Ls, hiring teams, and scaling revenue.
Yet when you try to start a business, you ignore those strengths. You try to become a "builder." You waste weekends fighting with code, researching the wrong things, or designing logos.
What's Actually Stopping You
No time – You're already working 50+ hour weeks
Tech overwhelm – You're not a developer and don't want to become one
Analysis paralysis – Which idea? Which market? What if you pick wrong?
The scale of "startup" – Building a business feels massive and daunting
Here's the difference:
A micro-business isn't daunting.
You're focused. One customer. One offer. One small step at a time.
You're not building the next unicorn.
You're building a cash-flow asset that serves a specific niche with an expensive problem, using skills you already have.
The Premise of this newsletter
Take a ready-to-launch asset I send you each week:
→ Customize it for a small niche with an expensive problem
→ Launch it using skills you already have.
You start at 80%, not 0%.
How I Learned This
I tried the "Silicon Valley Dream", raising capital, building software, answering to investors. I hated it. The long hours and weekends burned me out.
Compare that to my "boring" micro-businesses:
With a small team, we grew to 7 figures serving clients like SpaceX, P&G, and DuPont—all without me sleeping under my desk (although I respect the hustle).
That same "micro" approach built a 160k-follower personal brand and budding media company.
We aren't here to build a traditional company or startup. We are here to build cash flow assets.
Let's build your micro empire.
Noemi
